Sandpoint Magazine’s Summer 2017 issue is here!

The new issue of Sandpoint Magazine just hit the streets Friday, and it’s already creating a buzz with its incredible cover kayaking photo taken by Woods Wheatcroft. Inside this summer’s issue, get inspired to take a kayaking venture of your own after reading the feature article “Circumnavigating magnificence” that follows a five-day camping and paddling trip with a group of friends around Lake Pend Oreille. Check it out!

‘Keokee presses past quarter century’ looks at our history

25 yearsKeokee hit its silver anniversary in May, marking the 25th year since the company began on a shoestring in May 1990. Way back then a reporter at the local Daily Bee named David Gunter wrote a “new business” story about our startup. Twenty-five years later, lo, the same David Gunter wrote up a story for the May 31, 2015 Daily Bee on Keokee’s first quarter century. It’s a profile of our company founder and bit of a history about how Keokee got started. You can blame it on the earthquake.
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Setting Up Your Email


E-mail: We can’t live without it in today’s world. It’s important to set it up right – from the get-go. E-mail setup is something many of our clients ask for help with, and here are some step-by-step instructions for the most popular e-mail clients. We hope this helps, but if you need more assistance, don’t be shy about asking for it!
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Summer ’14 Sandpoint Magazine is out + bonus video!

The new summer issue of Sandpoint Magazine hit the streets on Friday, May 16, and (if we don’t say so ourselves) it is packed with excellent stories, photos and art about Sandpoint and our neck of these North Idaho woods. The magazine is distributed at more than 200 locations around the region; big distribution points in Sandpoint are at Yokes, Safeway and Super 1 Foods; the Greater Sandpoint Chamber; and downtown at the Cedar Street Bridge; and a passel of retail shops.

Go, pick it up! Or click now to check it online at »

In this issue:

  • Trains All about the iron horse that gallops steadily through the area: train history, saving our depot, the Amtrak experience, railfans, coal and oil, train dangers
  • Ethan and His Treehouse His bicycle-powered elevator goes viral as worldwide interest spreads
  • Pictured in History Sir Edmund Hillary visits Sunnyside and the Hawkins family in 1981
  • Going Global Quest Aircraft Company spreads its wings as the KODIAK gains popularity
  • Knowing Nature Artist and naturalist Karen Robinson paints what she loves
  • A Tale of Two Rivers After decades of change, the Kootenai and Clark Fork are being reclaimed Alpacas The “other camelid” figures large in local agriculture
  • Blazing a Trail in the Panhandle Hiking the Pacific Northwest Trail.
  • PLUS: Wilderness, 50 years later Losing Coldwater Creek Major employer – and contributor Among the Kalispels Excerpt from “Inland Salish Journey” In the Footsteps of Dorothea Lange The search to find Bonner County families photographed in 1939

Finally, with each edition of our biannual magazine we like to launch with a publication party – in summer it coincides with the kickoff parade for Lost in the 50s. Here’s a peek:

This project is for the birds. Really is.

Osprey and 'geegle' cams

Top, the osprey checks the nest platform at Sandpoint’s Memorial Field; below, mother goose on her eggs in the eagle nest at Kootenai National Wildlife Refuge.

One of the “most fun” projects we have carried out with our own publications the last couple years has been the osprey and eagle cams we stream live onto our community portal website, Two years ago in partnership with the City of Sandpoint, Avista and Northland Communications we placed a web cam on an osprey nest at the Sandpoint Memorial Field; it proved immensely popular as people were able to watch the ospreys build their nest, lay two eggs and successfully hatch and rear one chick. Last year, however, the cam produced a surprise, as geese took over the nest and prevented the osprey from using it. The geese provided an interesting show of their own, including a dramatic scene when the baby goslings hatched and then had to leap down from the 100-foot-tall nest. Meantime, also last year we worked with the Friends of Kootenai National Wildlife Refuge to stream a cam they had placed on an eagle nest at the refuge, but again with an unexpected result; the eagles laid two eggs but neither hatched.
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Nine elements for a smart home page design

Elements of good Web designI read a comment recently: “People don’t look at websites, they use websites.” As a web designer, I often find myself very concerned with the overall visual appearance of a website: Is it clean enough? Do the fonts look nice? Is it attractive?

While these things are important, I often have to remind myself that this quote is absolutely correct. Websites are not (usually) pieces of art to be admired; websites exist primarily to connect to users or visitors with a product, service or some kind of information they’re interested in acquiring. The most important thing a website should do is Continue reading

‘Succeed by adapting’: Spokesman-Review’s take on Keokee

SpokesmanR-Bessler_300Every once in a while, Keokee wins a bit of publicity. Here’s a story by Michael Guilfoil, for the Spokane Spokesman-Review’s Sunday business section on March 9, 2014.

Among other interesting factoids, it mentions how the Freddy the Pig books helped lay the foundation for Keokee (in a manner of speaking, of course).

Click the image to read, or click here to go to The Spokesman-Review»

Pinterest introduces Place Pins


Many businesses in our hometown of Sandpoint – as in other vacation destinations – depend on travelers. This week brought some exciting news particularly for lodging, restaurant and retail businesses that cater to tourists: Pinterest introduced Place Pins to make its website more useful for travel.

Now users can create better pinboards for trip planning and highlight hotspots in their particular neighborhood, which they can also share on other social networks or via email! Pinterest users can access these map boards from anywhere on their smartphone or tablet, too, which means they can find new places on the go and even get directions. Pin locations include information about retailers and restaurants, their addresses and phone numbers. Continue reading

Reports of print media’s death (sort of) exaggerated

w14coversWe’re winding up our biggest publishing season of the year, having just finished the autumn production of the three magazines we publish: Schweitzer Magazine, released in October; Sandpoint Magazine on Nov. 1; and, just now shipped to the printer, Flyfisher magazine.

We’re happy with the final products in all three cases, and the feedback on each so far has been excellent. That is our goal, of course: to produce compelling publications people want to read. If we succeed with that, then we deliver premium exposure for our advertisers.

But marketers who know how digital media have overtaken the print media should ask: Are magazines and newspapers still a smart place to advertise? Continue reading

Social media: Are you doing it wrong?

WrongWay_sxc.hu_795594_46981410Your goal with social media shouldn’t be to simply “Get 250 new likes on Facebook” or “Get 700 new followers on Pinterest.” But rather, your goal should always be “Increase my visibility and sell more products/services.” Important questions to ask yourself: What are you going to do with all of the people who liked your page on Facebook? What is the real goal of maintaining my social media presence?

You can spend months posting cute cat photos on your Facebook wall and running ads to reach your goal of 500 likes and then ask yourself: was it actually worth all this time and effort? Continue reading