Monthly Archives: November 2013

Reports of print media’s death (sort of) exaggerated

w14coversWe’re winding up our biggest publishing season of the year, having just finished the autumn production of the three magazines we publish: Schweitzer Magazine, released in October; Sandpoint Magazine on Nov. 1; and, just now shipped to the printer, Flyfisher magazine.

We’re happy with the final products in all three cases, and the feedback on each so far has been excellent. That is our goal, of course: to produce compelling publications people want to read. If we succeed with that, then we deliver premium exposure for our advertisers.

But marketers who know how digital media have overtaken the print media should ask: Are magazines and newspapers still a smart place to advertise? Continue reading