Author Archives: Katie Kosaya

About Katie Kosaya

Katie is the digital and social media strategist for Keokee Co. Publishing in Sandpoint, Idaho. She also has a passion for photography, blogging and business development.

Summer ’14 Sandpoint Magazine is out + bonus video!

The new summer issue of Sandpoint Magazine hit the streets on Friday, May 16, and (if we don’t say so ourselves) it is packed with excellent stories, photos and art about Sandpoint and our neck of these North Idaho woods. The magazine is distributed at more than 200 locations around the region; big distribution points in Sandpoint are at Yokes, Safeway and Super 1 Foods; the Greater Sandpoint Chamber; and downtown at the Cedar Street Bridge; and a passel of retail shops.

Go, pick it up! Or click now to check it online at »

In this issue:

  • Trains All about the iron horse that gallops steadily through the area: train history, saving our depot, the Amtrak experience, railfans, coal and oil, train dangers
  • Ethan and His Treehouse His bicycle-powered elevator goes viral as worldwide interest spreads
  • Pictured in History Sir Edmund Hillary visits Sunnyside and the Hawkins family in 1981
  • Going Global Quest Aircraft Company spreads its wings as the KODIAK gains popularity
  • Knowing Nature Artist and naturalist Karen Robinson paints what she loves
  • A Tale of Two Rivers After decades of change, the Kootenai and Clark Fork are being reclaimed Alpacas The “other camelid” figures large in local agriculture
  • Blazing a Trail in the Panhandle Hiking the Pacific Northwest Trail.
  • PLUS: Wilderness, 50 years later Losing Coldwater Creek Major employer – and contributor Among the Kalispels Excerpt from “Inland Salish Journey” In the Footsteps of Dorothea Lange The search to find Bonner County families photographed in 1939

Finally, with each edition of our biannual magazine we like to launch with a publication party – in summer it coincides with the kickoff parade for Lost in the 50s. Here’s a peek:

Pinterest introduces Place Pins


Many businesses in our hometown of Sandpoint – as in other vacation destinations – depend on travelers. This week brought some exciting news particularly for lodging, restaurant and retail businesses that cater to tourists: Pinterest introduced Place Pins to make its website more useful for travel.

Now users can create better pinboards for trip planning and highlight hotspots in their particular neighborhood, which they can also share on other social networks or via email! Pinterest users can access these map boards from anywhere on their smartphone or tablet, too, which means they can find new places on the go and even get directions. Pin locations include information about retailers and restaurants, their addresses and phone numbers. Continue reading

Social media: Are you doing it wrong?

WrongWay_sxc.hu_795594_46981410Your goal with social media shouldn’t be to simply “Get 250 new likes on Facebook” or “Get 700 new followers on Pinterest.” But rather, your goal should always be “Increase my visibility and sell more products/services.” Important questions to ask yourself: What are you going to do with all of the people who liked your page on Facebook? What is the real goal of maintaining my social media presence?

You can spend months posting cute cat photos on your Facebook wall and running ads to reach your goal of 500 likes and then ask yourself: was it actually worth all this time and effort? Continue reading

Social media roaring ahead in 2013

Here’s a 4-minute long update on social media trends and statistics from Erik Qualman, author of Socialnomics, and Hult International Business School. A few key takeaways:

  • Social media has become the No. 1 activity on the web
  • 92% of children under age of 2 have a “digital shadow”
  • 54% of people on Twitter recommend products in their tweets
  • 90% of consumers trust peer recommendations; only 14% trust advertisements
  • 93% of marketers use social media for business

Is your business on social media? Do you know what people are saying online about your brand? One thing for sure: Whether or not YOU are  engaged, YOUR CUSTOMERS almost certainly are.

P.S. Guess how I found this video today? Via Twitter!

How Instagram is Killing Vine

A few weeks ago at a press event at Facebook’s headquarters, Instagram CEO Kevin Systrom announced a new feature called “Video On Instagram.” It allows users to create 15-second videos on their smart phones, edit using 13 new filters, and share the results on different social networks. It’s part of a new trend among marketers to use “micro” video clips of only a few seconds, and is effectively the Instagram response to Twitter’s new Vine micro-video appraising the question as to which service is superior? Continue reading

Google Launches Local Search Results Carousel

By Katie Kosaya

Google users and the local businesses in the US are already noticing the new Carousel design for the Google local search results. The Carousel makes online browsing a more visual experience, it works especially well with the local results for restaurants, hotels, and points of interest. A typical search to see this new design would be something like “Sandpoint Idaho restaurants” as you can see on the image above. Google will put the Carousel feature at the top of the page, including a logo or photo, pricing and cuisine. A click on these restaurants will bring up Continue reading

5 Steps to Get Started with Social Media

by Katie Kosaya

Social media for small businesses is mainly about building brand awareness and encouraging engagement with leads and customers, but it should have a direct impact on your bottom line, too. Social media presence can help you achieve greater brand awareness, better online reputation, improved customer service/experience.

Remember a few rules: 1) Social media is not “free” because to make it effective you (or someone you hire) must devote time. 2) It won’t bring you immediate results, but like all marketing it will make returns over time. 3) Social media marketing efforts are inadequate in isolation. It can’t make up for a bad product or service.

Ready to get started? Here’s our 5 steps to get started with social media. Continue reading