Category Archives: Company News

‘Keokee presses past quarter century’ looks at our history

25 yearsKeokee hit its silver anniversary in May, marking the 25th year since the company began on a shoestring in May 1990. Way back then a reporter at the local Daily Bee named David Gunter wrote a “new business” story about our startup. Twenty-five years later, lo, the same David Gunter wrote up a story for the May 31, 2015 Daily Bee on Keokee’s first quarter century. It’s a profile of our company founder and bit of a history about how Keokee got started. You can blame it on the earthquake.
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Summer ’14 Sandpoint Magazine is out + bonus video!

The new summer issue of Sandpoint Magazine hit the streets on Friday, May 16, and (if we don’t say so ourselves) it is packed with excellent stories, photos and art about Sandpoint and our neck of these North Idaho woods. The magazine is distributed at more than 200 locations around the region; big distribution points in Sandpoint are at Yokes, Safeway and Super 1 Foods; the Greater Sandpoint Chamber; and downtown at the Cedar Street Bridge; and a passel of retail shops.

Go, pick it up! Or click now to check it online at »

In this issue:

  • Trains All about the iron horse that gallops steadily through the area: train history, saving our depot, the Amtrak experience, railfans, coal and oil, train dangers
  • Ethan and His Treehouse His bicycle-powered elevator goes viral as worldwide interest spreads
  • Pictured in History Sir Edmund Hillary visits Sunnyside and the Hawkins family in 1981
  • Going Global Quest Aircraft Company spreads its wings as the KODIAK gains popularity
  • Knowing Nature Artist and naturalist Karen Robinson paints what she loves
  • A Tale of Two Rivers After decades of change, the Kootenai and Clark Fork are being reclaimed Alpacas The “other camelid” figures large in local agriculture
  • Blazing a Trail in the Panhandle Hiking the Pacific Northwest Trail.
  • PLUS: Wilderness, 50 years later Losing Coldwater Creek Major employer – and contributor Among the Kalispels Excerpt from “Inland Salish Journey” In the Footsteps of Dorothea Lange The search to find Bonner County families photographed in 1939

Finally, with each edition of our biannual magazine we like to launch with a publication party – in summer it coincides with the kickoff parade for Lost in the 50s. Here’s a peek:

This project is for the birds. Really is.

Osprey and 'geegle' cams

Top, the osprey checks the nest platform at Sandpoint’s Memorial Field; below, mother goose on her eggs in the eagle nest at Kootenai National Wildlife Refuge.

One of the “most fun” projects we have carried out with our own publications the last couple years has been the osprey and eagle cams we stream live onto our community portal website, Two years ago in partnership with the City of Sandpoint, Avista and Northland Communications we placed a web cam on an osprey nest at the Sandpoint Memorial Field; it proved immensely popular as people were able to watch the ospreys build their nest, lay two eggs and successfully hatch and rear one chick. Last year, however, the cam produced a surprise, as geese took over the nest and prevented the osprey from using it. The geese provided an interesting show of their own, including a dramatic scene when the baby goslings hatched and then had to leap down from the 100-foot-tall nest. Meantime, also last year we worked with the Friends of Kootenai National Wildlife Refuge to stream a cam they had placed on an eagle nest at the refuge, but again with an unexpected result; the eagles laid two eggs but neither hatched.
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‘Succeed by adapting’: Spokesman-Review’s take on Keokee

SpokesmanR-Bessler_300Every once in a while, Keokee wins a bit of publicity. Here’s a story by Michael Guilfoil, for the Spokane Spokesman-Review’s Sunday business section on March 9, 2014.

Among other interesting factoids, it mentions how the Freddy the Pig books helped lay the foundation for Keokee (in a manner of speaking, of course).

Click the image to read, or click here to go to The Spokesman-Review»

Reports of print media’s death (sort of) exaggerated

w14coversWe’re winding up our biggest publishing season of the year, having just finished the autumn production of the three magazines we publish: Schweitzer Magazine, released in October; Sandpoint Magazine on Nov. 1; and, just now shipped to the printer, Flyfisher magazine.

We’re happy with the final products in all three cases, and the feedback on each so far has been excellent. That is our goal, of course: to produce compelling publications people want to read. If we succeed with that, then we deliver premium exposure for our advertisers.

But marketers who know how digital media have overtaken the print media should ask: Are magazines and newspapers still a smart place to advertise? Continue reading

A little backstory on ‘Eats & Drinks’

Eats-DrinksThe new Summer 2013 Eats & Drinks Pocket Guide is out and in distribution around town. This is a product we developed about six years ago in response to a need by both visitors to town looking for good places to eat, and the restaurants who want to connect to those hungry folks.

It’s our attempt to give restaurants a way to leverage their advertising dollars by providing multi-platform but targeted marketing vehicles. (It doesn’t hurt that we all here enjoy the active and rich culinary scene Sandpoint’s terrific restaurateurs produce for our town.) Interestingly though, the Pocket Guide arose not because restaurants were asking us for it but rather as a direct response to the local hotels where we distribute Sandpoint Magazine, after several told us Continue reading

Whoooo was that feathered visitor?

Baby great horned owl at Keokee offices with Blake Schiöberg of Birds of Prey NorthwestWe like our human visitors, but they generally can’t match the cuteness factor of this baby great horned owl that came by our office yesterday. One of our editors, Billie Jean, came across this little fellow after it fell or was kicked out of its nest. Too young to fly, it would have almost certainly perished, so our heroine Billie Jean gathered it for Birds of Prey Northwest, and handler Blake Schiöberg swung by to pick it up. BOP Northwest does amazing work in raptor rescue, and director Jane Fink consults with us on our osprey webcam. See a little more about the owl episode on our Sandpoint Online Facebook post»

Summer Sandpoint Magazine stirs it up


Our new Summer 2013 Sandpoint Magazine hit the street on May 16, and feedback has been very positive. Our cover story on wolves kicked off a robust Facebook argument about the reintroduction of these apex predators in the Northwest – as we hoped it would, in fact, because we think the discussion is healthy for all sides to understand one another’s point of view.

As we put together this issue, the decision to play wolves for our cover story kicked off a good discussion right here in our office. Continue reading

So young, yet so old (in Internet years)

Here’s a bit of interesting lore (for the Internet-minded): a copy of one of the very first web pages, used as a demo at a computing conference in 1991 about a year after the initial introduction of hypertext markup language – in other words, the invention of the World Wide Web. You can see it here:

The very first web page ever made has not been found, though NPR put out a call for people to check their hard drives for it. So it may show up.

SptOnlineScreenshot1996This brings to mind our own first efforts on the Web. We started our website in December 1995, with some pages we called “Sandpoint Online” as an adjunct to Sandpoint Magazine. Alas, like the guys who invented it all, we don’t have a copy of our very first Sandpoint Online with its large (but stylish, of course) yellow buttons, unless it is stuffed on some old hard drive still hanging around our offices. But here is the second version we came up with, in late 1996 or 1997. Click on it for a closer look. These days of course is a tad heftier with thousands of pages, photos, interactive features like the Classified Ads, our real-time raptor web cams and more. But we still pursue the basic idea: to make a cyber community for our fave town.

By the way: is our town’s most heavily visited website. If you have a local business that is not represented, you are missing one of your most cost-effective marketing resources (at any price; basic listings in the business directories are free). Get more information»