Businesses who engage on Facebook are asking us about the new algorithm change, and what it means for them. In plain English, Facebook wants to encourage more personal engagement. And while it’s going to take a few months before we know all of the ins and outs about the algorithm upgrade, here’s a great article about what to expect and tips for increasing your exposure.
Many businesses in our hometown of Sandpoint – as in other vacation destinations – depend on travelers. This week brought some exciting news particularly for lodging, restaurant and retail businesses that cater to tourists: Pinterest introduced Place Pins to make its website more useful for travel.
Now users can create better pinboards for trip planning and highlight hotspots in their particular neighborhood, which they can also share on other social networks or via email! Pinterest users can access these map boards from anywhere on their smartphone or tablet, too, which means they can find new places on the go and even get directions. Pin locations include information about retailers and restaurants, their addresses and phone numbers. Continue reading
Your goal with social media shouldn’t be to simply “Get 250 new likes on Facebook” or “Get 700 new followers on Pinterest.” But rather, your goal should always be “Increase my visibility and sell more products/services.” Important questions to ask yourself: What are you going to do with all of the people who liked your page on Facebook? What is the real goal of maintaining my social media presence?
You can spend months posting cute cat photos on your Facebook wall and running ads to reach your goal of 500 likes and then ask yourself: was it actually worth all this time and effort? Continue reading
Here’s a 4-minute long update on social media trends and statistics from Erik Qualman, author of Socialnomics, and Hult International Business School. A few key takeaways:
- Social media has become the No. 1 activity on the web
- 92% of children under age of 2 have a “digital shadow”
- 54% of people on Twitter recommend products in their tweets
- 90% of consumers trust peer recommendations; only 14% trust advertisements
- 93% of marketers use social media for business
Is your business on social media? Do you know what people are saying online about your brand? One thing for sure: Whether or not YOU are engaged, YOUR CUSTOMERS almost certainly are.
P.S. Guess how I found this video today? Via Twitter!
A few weeks ago at a press event at Facebook’s headquarters, Instagram CEO Kevin Systrom announced a new feature called “Video On Instagram.” It allows users to create 15-second videos on their smart phones, edit using 13 new filters, and share the results on different social networks. It’s part of a new trend among marketers to use “micro” video clips of only a few seconds, and is effectively the Instagram response to Twitter’s new Vine micro-video app — raising the question as to which service is superior? Continue reading
by Katie Kosaya
Social media for small businesses is mainly about building brand awareness and encouraging engagement with leads and customers, but it should have a direct impact on your bottom line, too. Social media presence can help you achieve greater brand awareness, better online reputation, improved customer service/experience.
Remember a few rules: 1) Social media is not “free” because to make it effective you (or someone you hire) must devote time. 2) It won’t bring you immediate results, but like all marketing it will make returns over time. 3) Social media marketing efforts are inadequate in isolation. It can’t make up for a bad product or service.
Ready to get started? Here’s our 5 steps to get started with social media. Continue reading
Our new Summer 2013 Sandpoint Magazine hit the street on May 16, and feedback has been very positive. Our cover story on wolves kicked off a robust Facebook argument about the reintroduction of these apex predators in the Northwest – as we hoped it would, in fact, because we think the discussion is healthy for all sides to understand one another’s point of view.
As we put together this issue, the decision to play wolves for our cover story kicked off a good discussion right here in our office. Continue reading
Here’s a bit of interesting lore (for the Internet-minded): a copy of one of the very first web pages, used as a demo at a computing conference in 1991 about a year after the initial introduction of hypertext markup language – in other words, the invention of the World Wide Web. You can see it here: http://www.ibiblio.org/pjones/old.page.html
The very first web page ever made has not been found, though NPR put out a call for people to check their hard drives for it. So it may show up.
This brings to mind our own first efforts on the Web. We started our website keokee.com in December 1995, with some pages we called “Sandpoint Online” as an adjunct to Sandpoint Magazine. Alas, like the guys who invented it all, we don’t have a copy of our very first Sandpoint Online with its large (but stylish, of course) yellow buttons, unless it is stuffed on some old hard drive still hanging around our offices. But here is the second version we came up with, in late 1996 or 1997. Click on it for a closer look. These days of course SandpointOnline.com is a tad heftier with thousands of pages, photos, interactive features like the Classified Ads, our real-time raptor web cams and more. But we still pursue the basic idea: to make a cyber community for our fave town.
By the way: SandpointOnline.com is our town’s most heavily visited website. If you have a local business that is not represented, you are missing one of your most cost-effective marketing resources (at any price; basic listings in the business directories are free). Get more information»