5 Steps to Get Started with Social Media

by Katie Kosaya


Social media for small businesses is mainly about building brand awareness and encouraging engagement with leads and customers, but it should have a direct impact on your bottom line, too. Social media presence can help you achieve greater brand awareness, better online reputation, improved customer service/experience.

Remember a few rules: 1) Social media is not “free” because to make it effective you (or someone you hire) must devote time. 2) It won’t bring you immediate results, but like all marketing it will make returns over time. 3) Social media marketing efforts are inadequate in isolation. It can’t make up for a bad product or service.

Ready to get started? Here’s our 5 steps to get started with social media. Continue reading

Whoooo was that feathered visitor?

Baby great horned owl at Keokee offices with Blake Schiöberg of Birds of Prey NorthwestWe like our human visitors, but they generally can’t match the cuteness factor of this baby great horned owl that came by our office yesterday. One of our editors, Billie Jean, came across this little fellow after it fell or was kicked out of its nest. Too young to fly, it would have almost certainly perished, so our heroine Billie Jean gathered it for Birds of Prey Northwest, and handler Blake Schiöberg swung by to pick it up. BOP Northwest does amazing work in raptor rescue, and director Jane Fink consults with us on our osprey webcam. See a little more about the owl episode on our Sandpoint Online Facebook post»

Getting Started with WordPress: Posts & Pages

by Benjamin Robinson


If you missed it, make sure you check out the Introduction post.

There are two primary content building blocks in WordPress: Posts & Pages. Understanding the difference between how they’re intended to be used will help you to correctly decide which is appropriate for new content that you want to add to your website, and to help you determine where current content might be stored so you can edit it.

Pages vs. Posts

Here is a simple explanation of the two: Continue reading

Summer Sandpoint Magazine stirs it up

SandpointMagazine_Summer2013

Our new Summer 2013 Sandpoint Magazine hit the street on May 16, and feedback has been very positive. Our cover story on wolves kicked off a robust Facebook argument about the reintroduction of these apex predators in the Northwest – as we hoped it would, in fact, because we think the discussion is healthy for all sides to understand one another’s point of view.

As we put together this issue, the decision to play wolves for our cover story kicked off a good discussion right here in our office. Continue reading

So young, yet so old (in Internet years)

Here’s a bit of interesting lore (for the Internet-minded): a copy of one of the very first web pages, used as a demo at a computing conference in 1991 about a year after the initial introduction of hypertext markup language – in other words, the invention of the World Wide Web. You can see it here: http://www.ibiblio.org/pjones/old.page.html

The very first web page ever made has not been found, though NPR put out a call for people to check their hard drives for it. So it may show up.

SptOnlineScreenshot1996This brings to mind our own first efforts on the Web. We started our website keokee.com in December 1995, with some pages we called “Sandpoint Online” as an adjunct to Sandpoint Magazine. Alas, like the guys who invented it all, we don’t have a copy of our very first Sandpoint Online with its large (but stylish, of course) yellow buttons, unless it is stuffed on some old hard drive still hanging around our offices. But here is the second version we came up with, in late 1996 or 1997. Click on it for a closer look. These days of course SandpointOnline.com is a tad heftier with thousands of pages, photos, interactive features like the Classified Ads, our real-time raptor web cams and more. But we still pursue the basic idea: to make a cyber community for our fave town.

By the way: SandpointOnline.com is our town’s most heavily visited website. If you have a local business that is not represented, you are missing one of your most cost-effective marketing resources (at any price; basic listings in the business directories are free). Get more information»