Perhaps the most crucial segment of a successful lead gen strategy is managing the leads you capture and how to classify them. In this webinar, we explore the importance of developing a closed-loop system to manage all of your financial targets as it pertains to your marketing goals and needs. We will walk you through the lead capture process and how it ties to your core financial objectives.

This webinar covers:

• The lead cycle
• A financial planning and analysis model
• How to hone in on your target audience based on demographic and geographic information 
• Why you should match content to targeted leads
• The distinction between key distribution channels
• An introduction to lead tracking –  and how to classify by channel acquisition
• Case Study Examples from Keokee Contractor Marketing clients