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Generating Traffic Through Position Ranking
*Updated on May 26, 2023. Originally published on November 5, 2020.   While the goal in marketing is to convert...
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How Paid Search Can Help Guide SEO
*Updated May 26, 2023. Originally published September 28, 2020   Paid search (i.e. Google and Bings Ads) is a popular...
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Why are my ads getting rejected on Google and Facebook?
Rejection is a pretty universal negative experience. You didn’t get the job you wanted, that intriguing person turns down the...
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5 Questions To Ask Before Starting A Paid Search Campaign
Paid Search (Google/Bing Ads) is one of the quickest ways to generate quality leads for your contractor business. Google and...
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What is local SEO and why is it important for contractors?
What is Local SEO? Ahrefs defines it as: "the process of optimizing your online presence to attract more business from...
Pay Per Click
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How Much Should You Spend on Google Ads?
Let’s say you just finished building a beautiful new website. You have a new brand that really portrays what your...
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How to Maintain Your Website
Have you seen your business slipping further down the first page of Google recently? Or maybe you’re not showing up...
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How to Respond to Negative Reviews
At some point in your business’s existence, you’re going to get a negative review. Even when you and your employees...