Marketing

Pay Per Click
How Much Should You Spend on Google Ads?
Let’s say you just finished building a beautiful new website. You have a new brand that really portrays what your company is all about. You have new business cards, new truck wraps, and now you’re ready to start seeing more...
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How to Respond to Negative Reviews
At some point in your business’s existence, you’re going to get a negative review. Even when you and your employees do everything right, there’s bound to be a customer who isn’t fully satisfied. It can feel frustrating, but knowing how...
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Why are my ads getting rejected on Google and Facebook?
Rejection is a pretty universal negative experience. You didn’t get the job you wanted, that intriguing person turns down the second date - you get the idea. What do we do when we face rejection? We assess what went wrong...
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Apple’s New IOS 14 and Its Impact on Digital Advertising
In September 2020, Apple released IOS 14, which brought changes, such as giving Apple users an easier way to opt out of data sharing every time they download an app.  These changes can have a huge impact on your advertising...
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5 Ways Contractors Can Improve Local SEO
Local SEO is the key to generating consistent leads in your service area. Without a Local SEO strategy in place, you’re either a) not showing up organically at all, or b) showing up organically, but generating traffic from outside your...
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5 Questions To Ask Before Starting A Paid Search Campaign
Paid Search (Google/Bing Ads) is one of the quickest ways to generate quality leads for your contractor business. Google and Microsoft have spent millions of dollars over the last two decades to improve these tools and make it easy for...
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Why Contractors Should Run Their Social Media In-House
Let’s look back 10 years. Social media was in the early stages of relevancy and had not yet taken over the hearts (and souls) of billions of people across the globe. Maybe you had a personal Facebook page that you...
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Laying the Foundation for Growth with Branding
When Frantz Construction contacted us about designing a new logo and website for their residential construction business, we knew that they were serious and committed to levelling up their game. They had built a solid team and a good reputation,...
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What is local SEO and why is it important for contractors?
What is Local SEO? Ahrefs defines it as: "the process of optimizing your online presence to attract more business from relevant local searches. These searches take place on Google and other search engines." When people search for "remodeling contractors near...
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Generating Traffic Through Position Ranking
While the goal in marketing is to convert leads to customers, you still have to attract enough of the right leads to witness your offering to begin with. The challenge in contractor digital marketing is how to get on the...
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