Marketing

Facebook Algorithm Change 2018
Facebook’s changing – so now what?
Businesses who engage on Facebook are asking us about the new algorithm change, and what it means for them. In plain English, Facebook wants to encourage more personal engagement. And while it's going to take a few months before we...
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Nine elements for a smart home page design
I read a comment recently: "People don't look at websites, they use websites." As a web designer, I often find myself very concerned with the overall visual appearance of a website: Is it clean enough? Do the fonts look nice?...
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Pinterest introduces Place Pins
Many businesses in our hometown of Sandpoint - as in other vacation destinations - depend on travelers. This week brought some exciting news particularly for lodging, restaurant and retail businesses that cater to tourists: Pinterest introduced Place Pins to make...
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Reports of print media’s death (sort of) exaggerated
We're winding up our biggest publishing season of the year, having just finished the autumn production of the three magazines we publish: Schweitzer Magazine, released in October; Sandpoint Magazine on Nov. 1; and, just now shipped to the printer, Flyfisher...
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Social media: Are you doing it wrong?
Your goal with social media shouldn't be to simply "Get 250 new likes on Facebook" or "Get 700 new followers on Pinterest." But rather, your goal should always be "Increase my visibility and sell more products/services." Important questions to ask...
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Social media roaring ahead in 2013
Here's a 4-minute long update on social media trends and statistics from Erik Qualman, author of Socialnomics, and Hult International Business School. A few key takeaways: Social media has become the No. 1 activity on the web 92% of children...
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A little backstory on ‘Eats & Drinks’
The new Summer 2013 Eats & Drinks Pocket Guide is out and in distribution around town. This is a product we developed about six years ago in response to a need by both visitors to town looking for good places...
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How Instagram is Killing Vine
A few weeks ago at a press event at Facebook’s headquarters, Instagram CEO Kevin Systrom announced a new feature called “Video On Instagram.” It allows users to create 15-second videos on their smart phones, edit using 13 new filters, and...
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Google Launches Local Search Results Carousel
By Katie Kosaya Google users and the local businesses in the US are already noticing the new Carousel design for the Google local search results. The Carousel makes online browsing a more visual experience, it works especially well with the...
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Are those QR codes effective, or not?
Go ahead, scan. We bet you'll skip it. QR codes, those scrambled-egg bar codes that appear on advertisements or packaging for smart phone users to scan and see a web page, are getting the heave-ho by many marketers. As they...
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