Marketing - KEOKEE | media + marketing

Marketing in the Construction Industry is Confusing

But don't worry - we're here to help! Marketing in the construction industry is confusing. Specifically, marketing in the design-build remodel niche of the construction industry, can be difficult, to say the least. Why? And more importantly, how do...

30 August 202330 August 2023|Branding, Marketing, SEO

Generating Traffic Through Position Ranking

*Updated on May 26, 2023. Originally published on November 5, 2020. While the goal in marketing is to convert leads to customers, you still have to attract enough of the right leads to witness your offering to begin with....

26 May 202326 May 2023|Marketing, SEO

How Paid Search Can Help Guide SEO

*Updated May 26, 2023. Originally published September 28, 2020 Paid search (i.e. Google and Bings Ads) is a popular inbound marketing strategy used by contractors throughout the United States. It gives you an unprecedented opportunity to instantly reach customers...

26 May 202326 May 2023|Case Studies, Marketing, Paid Search, SEO

Why are my ads getting rejected on Google and Facebook?

Rejection is a pretty universal negative experience. You didn’t get the job you wanted, that intriguing person turns down the second date - you get the idea. What do we do when we face rejection? We assess what went wrong...

17 January 202326 May 2023|Marketing, Paid Search, Social Media

5 Questions To Ask Before Starting A Paid Search Campaign

Paid Search (Google/Bing Ads) is one of the quickest ways to generate quality leads for your contractor business. Google and Microsoft have spent millions of dollars over the last two decades to improve these tools and make it easy for...

11 January 202326 May 2023|Marketing, Paid Search

What is local SEO and why is it important for contractors?

What is Local SEO? Ahrefs defines it as: "the process of optimizing your online presence to attract more business from relevant local searches. These searches take place on Google and other search engines." When people search for "remodeling contractors near...

17 November 202205 September 2023|Localized SEO, Marketing, SEO

How Much Should You Spend on Google Ads?

Let’s say you just finished building a beautiful new website. You have a new brand that really portrays what your company is all about. You have new business cards, new truck wraps, and now you’re ready to start seeing more...

12 April 202204 April 2022|Marketing, Paid Search

How to Respond to Negative Reviews

At some point in your business’s existence, you’re going to get a negative review. Even when you and your employees do everything right, there’s bound to be a customer who isn’t fully satisfied. It can feel frustrating, but knowing how...

14 February 202214 February 2022|Marketing, SEO

5 Ways Contractors Can Improve Local SEO

Local SEO is the key to generating consistent leads in your service area. Without a Local SEO strategy in place, you’re either a) not showing up organically at all, or b) showing up organically, but generating traffic from outside your...

01 February 202126 May 2023|Localized SEO, Marketing, SEO