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Marketing

Apple’s New IOS 14 and Its Impact on Digital Advertising
In September 2020, Apple released IOS 14, which brought changes, such as giving Apple users an easier way to opt out of data sharing every time they download an app.  These changes can have a huge impact on your advertising...
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5 Ways Contractors Can Improve Local SEO
Local SEO is the key to generating consistent leads in your service area. Without a Local SEO strategy in place, you’re either a) not showing up organically at all, or b) showing up organically, but generating traffic from outside your...
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Why Contractors Should Run Their Social Media In-House
Let’s look back 10 years. Social media was in the early stages of relevancy and had not yet taken over the hearts (and souls) of billions of people across the globe. Maybe you had a personal Facebook page that you...
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Laying the Foundation for Growth with Branding
When Frantz Construction contacted us about designing a new logo and website for their residential construction business, we knew that they were serious and committed to levelling up their game. They had built a solid team and a good reputation,...
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Facebook Algorithm Change 2018
Facebook’s changing – so now what?
Businesses who engage on Facebook are asking us about the new algorithm change, and what it means for them. In plain English, Facebook wants to encourage more personal engagement. And while it's going to take a few months before we...
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Nine elements for a smart home page design
I read a comment recently: "People don't look at websites, they use websites." As a web designer, I often find myself very concerned with the overall visual appearance of a website: Is it clean enough? Do the fonts look nice?...
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Pinterest introduces Place Pins
Many businesses in our hometown of Sandpoint - as in other vacation destinations - depend on travelers. This week brought some exciting news particularly for lodging, restaurant and retail businesses that cater to tourists: Pinterest introduced Place Pins to make...
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Reports of print media’s death (sort of) exaggerated
We're winding up our biggest publishing season of the year, having just finished the autumn production of the three magazines we publish: Schweitzer Magazine, released in October; Sandpoint Magazine on Nov. 1; and, just now shipped to the printer, Flyfisher...
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Social media: Are you doing it wrong?
Your goal with social media shouldn't be to simply "Get 250 new likes on Facebook" or "Get 700 new followers on Pinterest." But rather, your goal should always be "Increase my visibility and sell more products/services." Important questions to ask...
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Social media roaring ahead in 2013
Here's a 4-minute long update on social media trends and statistics from Erik Qualman, author of Socialnomics, and Hult International Business School. A few key takeaways: Social media has become the No. 1 activity on the web 92% of children...
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