Marketing

5 Ways Contractors Can Improve Local SEO
Local SEO is the key to generating consistent leads in your service area. Without a Local SEO strategy in place, you’re either a) not showing up organically at all, or b) showing up organically, but generating traffic from outside your...
01 February 2021|Localized SEO, Marketing, SEO
Read More
Why Contractors Should Run Their Social Media In-House
Let’s look back 10 years. Social media was in the early stages of relevancy and had not yet taken over the hearts (and souls) of billions of people across the globe. Maybe you had a personal Facebook page that you...
30 December 2020|Marketing, Social Media
Read More
Laying the Foundation for Growth with Branding
When Frantz Construction contacted us about designing a new logo and website for their residential construction business, we knew that they were serious and committed to levelling up their game. They had built a solid team and a good reputation,...
07 December 2020|Branding, Marketing, Web Design
Read More
Facebook Algorithm Change 2018
Facebook’s changing – so now what?
Businesses who engage on Facebook are asking us about the new algorithm change, and what it means for them. In plain English, Facebook wants to encourage more personal engagement. And while it's going to take a few months before we...
29 March 2018|Marketing, Social Media
Read More
Nine elements for a smart home page design
I read a comment recently: "People don't look at websites, they use websites." As a web designer, I often find myself very concerned with the overall visual appearance of a website: Is it clean enough? Do the fonts look nice?...
04 April 2014|HTML Resource, Marketing, Wordpress Resource
Read More
Pinterest introduces Place Pins
Many businesses in our hometown of Sandpoint - as in other vacation destinations - depend on travelers. This week brought some exciting news particularly for lodging, restaurant and retail businesses that cater to tourists: Pinterest introduced Place Pins to make...
03 December 2013|Marketing, Social Media
Read More
Reports of print media’s death (sort of) exaggerated
We're winding up our biggest publishing season of the year, having just finished the autumn production of the three magazines we publish: Schweitzer Magazine, released in October; Sandpoint Magazine on Nov. 1; and, just now shipped to the printer, Flyfisher...
21 November 2013|Company News, Marketing
Read More
Social media: Are you doing it wrong?
Your goal with social media shouldn't be to simply "Get 250 new likes on Facebook" or "Get 700 new followers on Pinterest." But rather, your goal should always be "Increase my visibility and sell more products/services." Important questions to ask...
13 September 2013|Marketing, Social Media
Read More
Social media roaring ahead in 2013
Here's a 4-minute long update on social media trends and statistics from Erik Qualman, author of Socialnomics, and Hult International Business School. A few key takeaways: Social media has become the No. 1 activity on the web 92% of children...
07 August 2013|Marketing, Social Media
Read More
A little backstory on ‘Eats & Drinks’
The new Summer 2013 Eats & Drinks Pocket Guide is out and in distribution around town. This is a product we developed about six years ago in response to a need by both visitors to town looking for good places...
17 July 2013|Company News, Marketing
Read More