*Updated on May 26, 2023. Originally published on November 5, 2020. While the goal in marketing is to convert leads to customers, you still have to attract enough of the right leads to witness your offering to begin with....
*Updated May 26, 2023. Originally published September 28, 2020 Paid search (i.e. Google and Bings Ads) is a popular inbound marketing strategy used by contractors throughout the United States. It gives you an unprecedented opportunity to instantly reach customers...
What is Local SEO? Ahrefs defines it as: "the process of optimizing your online presence to attract more business from relevant local searches. These searches take place on Google and other search engines." When people search for "remodeling contractors near...
Have you seen your business slipping further down the first page of Google recently? Or maybe you’re not showing up on the first page at all, anymore. Perhaps you’re getting fewer leads or web traffic than you have in the...
At some point in your business’s existence, you’re going to get a negative review. Even when you and your employees do everything right, there’s bound to be a customer who isn’t fully satisfied. It can feel frustrating, but knowing how...
Local SEO is the key to generating consistent leads in your service area. Without a Local SEO strategy in place, you’re either a) not showing up organically at all, or b) showing up organically, but generating traffic from outside your...
By Katie Kosaya Google users and the local businesses in the US are already noticing the new Carousel design for the Google local search results. The Carousel makes online browsing a more visual experience, it works especially well with the...
Here's a bit of interesting lore (for the Internet-minded): a copy of one of the very first web pages, used as a demo at a computing conference in 1991 about a year after the initial introduction of hypertext markup language...
