Social Media

Why are my ads getting rejected on Google and Facebook?
Rejection is a pretty universal negative experience. You didn’t get the job you wanted, that intriguing person turns down the second date - you get the idea. What do we do when we face rejection? We assess what went wrong...
17 January 2023|Marketing, Paid Search, Social Media
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Why Contractors Should Run Their Social Media In-House
Let’s look back 10 years. Social media was in the early stages of relevancy and had not yet taken over the hearts (and souls) of billions of people across the globe. Maybe you had a personal Facebook page that you...
30 December 2020|Marketing, Social Media
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Facebook Algorithm Change 2018
Facebook’s changing – so now what?
Businesses who engage on Facebook are asking us about the new algorithm change, and what it means for them. In plain English, Facebook wants to encourage more personal engagement. And while it's going to take a few months before we...
29 March 2018|Marketing, Social Media
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Pinterest introduces Place Pins
Many businesses in our hometown of Sandpoint - as in other vacation destinations - depend on travelers. This week brought some exciting news particularly for lodging, restaurant and retail businesses that cater to tourists: Pinterest introduced Place Pins to make...
03 December 2013|Marketing, Social Media
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Social media: Are you doing it wrong?
Your goal with social media shouldn't be to simply "Get 250 new likes on Facebook" or "Get 700 new followers on Pinterest." But rather, your goal should always be "Increase my visibility and sell more products/services." Important questions to ask...
13 September 2013|Marketing, Social Media
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Social media roaring ahead in 2013
Here's a 4-minute long update on social media trends and statistics from Erik Qualman, author of Socialnomics, and Hult International Business School. A few key takeaways: Social media has become the No. 1 activity on the web 92% of children...
07 August 2013|Marketing, Social Media
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How Instagram is Killing Vine
A few weeks ago at a press event at Facebook’s headquarters, Instagram CEO Kevin Systrom announced a new feature called “Video On Instagram.” It allows users to create 15-second videos on their smart phones, edit using 13 new filters, and...
03 July 2013|Marketing, Social Media
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5 Steps to Get Started with Social Media
by Katie Kosaya Social media for small businesses is mainly about building brand awareness and encouraging engagement with leads and customers, but it should have a direct impact on your bottom line, too. Social media presence can help you achieve...
11 June 2013|Marketing, Social Media
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Summer Sandpoint Magazine stirs it up
Our new Summer 2013 Sandpoint Magazine hit the street on May 16, and feedback has been very positive. Our cover story on wolves kicked off a robust Facebook argument about the reintroduction of these apex predators in the Northwest -...
07 June 2013|Company News, Marketing, Social Media
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So young, yet so old (in Internet years)
Here's a bit of interesting lore (for the Internet-minded): a copy of one of the very first web pages, used as a demo at a computing conference in 1991 about a year after the initial introduction of hypertext markup language...
07 June 2013|Company News, HTML Resource, Marketing, SEO, Social Media, Uncategorized
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