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Marketing

A little backstory on ‘Eats & Drinks’
The new Summer 2013 Eats & Drinks Pocket Guide is out and in distribution around town. This is a product we developed about six years ago in response to a need by both visitors to town looking for good places...
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How Instagram is Killing Vine
A few weeks ago at a press event at Facebook’s headquarters, Instagram CEO Kevin Systrom announced a new feature called “Video On Instagram.” It allows users to create 15-second videos on their smart phones, edit using 13 new filters, and...
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Google Launches Local Search Results Carousel
By Katie Kosaya Google users and the local businesses in the US are already noticing the new Carousel design for the Google local search results. The Carousel makes online browsing a more visual experience, it works especially well with the...
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Are those QR codes effective, or not?
Go ahead, scan. We bet you'll skip it. QR codes, those scrambled-egg bar codes that appear on advertisements or packaging for smart phone users to scan and see a web page, are getting the heave-ho by many marketers. As they...
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5 Steps to Get Started with Social Media
by Katie Kosaya Social media for small businesses is mainly about building brand awareness and encouraging engagement with leads and customers, but it should have a direct impact on your bottom line, too. Social media presence can help you achieve...
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Summer Sandpoint Magazine stirs it up
Our new Summer 2013 Sandpoint Magazine hit the street on May 16, and feedback has been very positive. Our cover story on wolves kicked off a robust Facebook argument about the reintroduction of these apex predators in the Northwest -...
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So young, yet so old (in Internet years)
Here's a bit of interesting lore (for the Internet-minded): a copy of one of the very first web pages, used as a demo at a computing conference in 1991 about a year after the initial introduction of hypertext markup language...
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