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Marketing

Prepping for Q4 in the Home Improvement & Construction Industry: 6 Tips for Success
The last few years have been a wild ride for the construction industry. As we move into Q4 of 2024, and beyond into 2025, we believe understanding market trends and forecasts is going to be essential for your business strategy. ...
17 September 2024|Marketing
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Contractors Should Be Advertising with Microsoft
Why this marketing agency believes builders, contractors, and remodelers need to diversify their ad spend As a digital marketing agency, we strongly encourage all of our clients to pursue digital advertising through mediums such as Google Ads. In an economic...
15 March 2024|Marketing, Paid Search
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Marketing in the Construction Industry is Confusing
But don't worry - we're here to help!   Marketing in the construction industry is confusing. Specifically, marketing in the design-build remodel niche of the construction industry, can be difficult, to say the least. Why? And more importantly, how do...
30 August 2023|Branding, Marketing, SEO
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Generating Traffic Through Position Ranking
*Updated on May 26, 2023. Originally published on November 5, 2020.   While the goal in marketing is to convert leads to customers, you still have to attract enough of the right leads to witness your offering to begin with....
26 May 2023|Marketing, SEO
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How Paid Search Can Help Guide SEO
*Updated May 26, 2023. Originally published September 28, 2020   Paid search (i.e. Google and Bings Ads) is a popular inbound marketing strategy used by contractors throughout the United States. It gives you an unprecedented opportunity to instantly reach customers...
26 May 2023|Case Studies, Marketing, Paid Search, SEO
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Why are my ads getting rejected on Google and Facebook?
Rejection is a pretty universal negative experience. You didn’t get the job you wanted, that intriguing person turns down the second date - you get the idea. What do we do when we face rejection? We assess what went wrong...
17 January 2023|Marketing, Paid Search, Social Media
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5 Questions To Ask Before Starting A Paid Search Campaign
Paid Search (Google/Bing Ads) is one of the quickest ways to generate quality leads for your contractor business. Google and Microsoft have spent millions of dollars over the last two decades to improve these tools and make it easy for...
11 January 2023|Marketing, Paid Search
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What is local SEO and why is it important for contractors?
What is Local SEO? Ahrefs defines it as: "the process of optimizing your online presence to attract more business from relevant local searches. These searches take place on Google and other search engines." When people search for "remodeling contractors near...
17 November 2022|Localized SEO, Marketing, SEO
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Pay Per Click
How Much Should You Spend on Google Ads?
Let’s say you just finished building a beautiful new website. You have a new brand that really portrays what your company is all about. You have new business cards, new truck wraps, and now you’re ready to start seeing more...
12 April 2022|Marketing, Paid Search
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How to Respond to Negative Reviews
At some point in your business’s existence, you’re going to get a negative review. Even when you and your employees do everything right, there’s bound to be a customer who isn’t fully satisfied. It can feel frustrating, but knowing how...
14 February 2022|Marketing, SEO
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